Based out of Canada, Pooja has a blog called lifesfinewhine running since 2015, a multi-niche blog, where, among other topics, she talks about veganism, vegan food, vegan recipes and vegan beauty products.

As Pooja puts it “I believe that showing people how amazing the vegan lifestyle can be can help decrease all the stereotypes around veganism and encourage people to give veganism a chance.”

Here’s me interview with Pooja.

Inevitably, we start with the pandemic. How has that affected you and your business?

I think due to the pandemic and consequent lockdown more people are actually interested in veganism and I have definitely seen an increase in interest in veganism in the blogging community. A lot of my readers who are not vegan often tell me that they enjoy reading my vegan recipes and I have gotten a large number of requests to post more vegan recipes. Even though things are slowly opening up again I think a large number of people continue to be curious about the vegan lifestyle and its benefits to health, the environment and society in general.

And how is veganism perceived in Canada in 2020?

I lived in Kenya before I moved to Canada and in comparison I have a lot more vegan and eco-friendly products available to me in Canada although I have to say that Kenya is becoming more vegan/eco-friendly over time. Interest in veganism is definitely growing in both countries.

Is the local media vegan-friendly?

In Canada, I think a lot of people are quite accepting of veganism although of course there are some people who buy into the stereotypes associated with veganism. Most places offer vegan/eco-friendly/cruelty free options. Some celebrities do promote veganism and there are certain local media outlets which promote veganism.

As a vegan, is it easy to find good local or international produce?

Yes, in Canada the majority of supermarkets/stores do offer vegan products and it is quite easy to find vegan products in most places without having much difficulty.


And how about your personal journey with veganism? What prompted you to go vegan?

My parents are both vegetarian so I was raised vegetarian. They are both also strong believers in animal rights so I grew up being very interested in animals and thinking of them as friends instead of food. By the time I was about 18 years old I realised that animals were not only exploited for their meat but for dairy products too so I stopped eating dairy and went from vegetarian to vegan. For me it’s really mostly about the animals and I think the health benefits are great too.

You can follow Pooja via Instagram or visit her blog at www.lifesfinewhine.com

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